More blogs from Callum Howkins

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  • Marketing Analytics

    Quick marketing wins you can realize with data today

    We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

  • Search Engine Marketing

    Marketers in Progress: How we create effective display ads

    You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me.  So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...

Callum Howkins

Callum is a former brand copywriter at Siteimprove. He specializes in messaging, website strategy, paid ads, TV commercials, and out-of-home campaigns.