Accessibility
WCAG, ADA, and EAA compliance coverage across storefronts and product pages, prioritized by customer impact.
For retail companies
Digital that drives
every sale
Roughly 20% of global purchases happen online, and the rest are shaped by what shoppers see first. Siteimprove.ai helps retail brands unify data, protect margins, and keep every touchpoint on-brand.
Request a demoTrusted by top retail and consumer brands
PLATFORM CAPABILITIES
One platform for compliance, growth, and trust
Accessibility, search, analytics, and content strategy in one interface so marketing, digital, and compliance teams work from the same view.
Search
Shoppers search, find, and buy in seconds, whether on Google or in AI answers. Win the keywords and citations that drive sales.
Analytics
Privacy-safe analytics that show what actually drives revenue, no cookies required.
Content strategy
Get personalized content plans, AI-assisted briefs, and on-brand drafts for the products, pages, and campaigns that actually convert browsers into buyers.
Automation and expert insight together drives accessibility excellence
Retailers manage thousands of product pages, campaign pages, and store locators across multiple brands, where every friction point is a potential lost sale. Accessibility pays off here too: Tesco generated roughly £13 million a year in extra revenue from accessibility improvements alone.
Our AI agents continuously scan your entire digital footprint, website and PDFs included, at a scale no manual process could match. Certified specialists then go deeper with expert manual testing, covering the nuance automation alone can't capture.
That's agentic speed paired with human expertise exactly where it matters, helping you reduce accessibility risk while the same accessible content helps shoppers find your products through AI answer engines too.
Why choose Siteimprove
Built for modern retail and consumer brands
Compliance & digital governance
Retail brands are accountable for accessibility, accuracy, and consistency across thousands of SKUs and channels, and now for EAA requirements across the EU too. Siteimprove.ai flags issues, broken product links, and stale promotions before they cost sales.
Tracking the buying journey
Retail journeys cross search, social, email, marketplace, and brand site. Top Paths shows which categories and products move shoppers toward checkout, and which campaigns deserve more investment.
Engagement without fragile tracking
Cookies are disappearing and privacy rules are tightening. Our Visitor Engagement Score measures behavior quality using privacy-safe, event-based signals, built around what actually drives revenue.
Broader reach, better brand
Accessible retail broadens your addressable market and signals the kind of brand you are. An inclusive storefront reaches more shoppers and reflects better on everyone who visits it.
Campaign and channel performance
Stop optimizing for clicks. Siteimprove.ai ties SEO, paid, and on-site engagement together so you can prove impact on revenue, AOV, and lifetime value, and report it clearly to brand and leadership.
AI readiness and AEO visibility
Remediate old, stagnant content while creating new content designed for LLMs, so as your content library grows, it keeps earning citations and AI visibility instead of drifting out of governance.
Support for industry leaders
The world's leading retailers use Siteimprove to grow revenue and protect brands.
Use the left and right arrow keys to browse customer stories.
"Siteimprove has provided us clarity and transparency into so many areas we had never dreamed of. The ability to get immediate insights has helped us improve our workflows and decrease time spent on fixing issues by more than 50%. The best part is that we can already see a positive impact on our revenue."
Mary Rodgers Senior Director of Marketing Communications
Read Cuisinart's story
"We've got hundreds of websites, and we need a partner that's going to help us ensure we've got best in-class experiences, that there's no broken links and misspellings, that we're optimized for SEO, that we're meeting our consumers where they are and then also that we're making our sites accessible for those that may have disabilities."
Kirsten Salmanowicz Digital Marketing Platform Manager
Read the Land O'Lakes storyNEWS & CONTENT
Latest updates
PRESS
Siteimprove launches MCP server and Figma plug-in
New MCP Server extends agentic accessibility across the ecosystem helping customers stop generating inaccessible digital experiences at the source.
report
Digital Insights Report
Get a comprehensive, fully customized report detailing both strengths and actionable opportunities to improve.
TOOL
AEO Checker
Run your domain through our checker to see what AI search engines can find and cite you.
Ready to see where
you stand?
Run a free check on your site and get instant insights on accessibility, performance, and discoverability. No commitment required.
Request a demoSiteimprove.ai provides advanced tools to build a keyword strategy tailored for retail, and to track how your products and brand show up in AI-driven search and answer engines, helping you direct customers to your site and optimize your online presence at every stage.
Siteimprove.ai supports key accessibility standards including WCAG and ADA, crawling your retail site to identify issues like missing alt tags or insufficient color contrast. If you sell to customers in the EU, our platform also supports European Accessibility Act (EAA) requirements across your web and app experiences. And if your organization also does business with government agencies, we support Section 508 requirements as well.
Siteimprove.ai's content marketing tools, like the Top Paths feature, help retailers identify which content pieces are most effective at driving conversions and understand which approaches are less successful.
Siteimprove.ai offers comprehensive analytics dashboards showing which calls to action are effective, providing full-funnel views of performance, and presenting data intuitively so retail teams can collaborate and understand online performance.
Siteimprove.ai offers interactive heat and click maps that visualize where users spend time and where, when, and why they convert (or don't) on specific pages of your retail website.