Content Strategy

Search engines, like John Cena, have redefined the rules for visibility. It’s no longer enough to drop the right keywords or follow a one-size-fits-all template. Every query carries intent. Sometimes ...

Linking Strategies

Imagine you’re doing some construction work, and you have to find a way to get the job done without nails because you don’t feel like using your hammer. That would be a ridiculous way to handcuff your...

Search Engine Optimization

If your pages aren’t ranking, they’re not serving your goals. Unless your goals are wasting a lot of time writing blogs that nobody else will read. If that is your goal, well, you do you, I’m not goin...

Competitive Analysis

Oscar’s organic traffic numbers stall for months. Rankings freeze. He’s tried reviewing meta data, adding keywords in headers, even making sacrifices to various deities. Yet, he hasn’t been able to so...

Search Engine Optimization

SEO has undergone a remarkable evolution over the past decade. You used to be able to turn text white, spam your keywords at the bottom of the page, and call it a day. What was once mostly keyword stu...

Marketing Analytics

Has your site suffered from erratic organic traffic numbers in recent months? If so, know that you’re not alone. Reports around the globe and in every sector of the internet are reporting less organic...

Search Engine Optimization

So, you’re responsible for search engine optimization for a website or group of websites all on your own. Congrats and welcome to the world of algorithms, optimizations, and Google updates. There are ...

Search Engine Optimization

Building your SEO team should be simple, right? Just get a couple people and tell them to get more eyeballs on your site.   If that's what you think, oh, how wrong you are.   An SEO expert’s day consi...

Technical SEO

When you work in digital marketing, website redesign is inevitable: Every few years, you have to roll up your sleeves and get it done. It’s always an all-hands-on-deck proposition, with brand, design,...