Showing 1–10 of 15 articles
Marketing Analytics
Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...
Marketing Analytics
Our marketing team pulls back the curtain on how we use our own products — Analytics and Funnel Builder — to guide our site visitors toward what they need (and what we need).
Content Quality
Is the generative AI boogeyman coming for creative jobs? While generative AI is undoubtedly a very impressive tool, it's not sentient. The truth is, it’s software like any other, with its own stren...
Content Quality
One of the biggest drivers of resource waste within business organizations is inefficiency. A 2019 report from Asana indicates businesses may lose anywhere from 20-30% of their revenue on inefficient ...
Content Quality
High quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...
Content Quality
If you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...
Web Accessibility
Cutting corners with digital accessibility can send the wrong signal to your customers and put your company’s overall reputation at risk.
Web Accessibility
The numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu...
Content Optimization
In LinkedIn’s report of the top 15 in-demand jobs in 2021, the roles that made the list include frontline ecommerce worker, digital marketing professionals, digital content creators, and user experien...
Web Accessibility
Create accessible digital experiences with the new and improved Siteimprove Accessibility module. Current Siteimprove users can now get a free upgrade to the most robust and reliable product in the in...
As part of Siteimprove’s Global Content team, Jessica has written extensively on web accessibility. She has a knack for taking big complicated information and ideas and whittling it down to something nice to chew on. Jessica also likes to get to the core of things and understand how things work and how people think.
