Content Governance
Buyer beware: GA4 isn’t compliant with HIPAA
Going with the biggest name in analytics might seem like a no-brainer for any business, but in healthcare, it’s a no-go.
More blogs from Matthew Bebenek
Resource articles
Showing 1–5 of 5 articles
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Marketing Analytics
How to create an automated and actionable analytics process
While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...
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Marketing Analytics
How to maximize ROAS in an ever-changing marketing landscape
Try experimenting with moving campaigns higher in the funnel and targeting a different audience to identify new strategies that deliver.
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Marketing Analytics
Google Analytics 4 is coming and Siteimprove can help
July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...
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Marketing Analytics
The three pillars of effective campaign tracking
Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective way to...
Matthew Bebenek
Matthew is Global Head of Presales, Solutions and Value Engineering at Siteimprove. He’s dedicated to helping organizations big and small obtain actionable organic and paid search analytics to avoid analysis paralysis when it comes to driving brand awareness and traffic, typically brought on by overwhelming amounts of data.
