Content Governance
How to identify and fix content ROT
ROT (content that is Redundant, Obsolete, or Trivial) isn’t just digital clutter — it can ruin user experience and erode trust in your government agency.
More blogs from Stephen Jeske
Resource articles
Showing 1–10 of 82 articles
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Technical SEO
Diagnosing a troubled migration: How to build the visibility layer you should have had from the start
You fix a failed website migration by diagnosing before you fix. And you diagnose measurement first, because every other signal you're about to act on reads from it. That sounds slow when traffic is d...
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Search Engine Optimization
Why your organization should use an all-in-one SEO platform
Most enterprise SEO programs don’t stall for lack of software. They stall because nobody can see the whole program at once. Think about who actually touches search performance in a large organization....
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Agentic AI
The decision layer: A reference model for agentic content
Agents execute; the decision layer decides. This is the canonical reference model for agentic content — four components, each made observable through AI-citation visibility, not abstraction.
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Search Engine Optimization
Territory modeling: Deciding what your content should own
Before keywords, before production, one decision determines whether content compounds: which territory you commit to owning. Here's how to define it — shaped by audience and brand, owned by a decision layer, not a generator.
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Technical SEO
The post-launch audit: What to validate in the first 30, 60, and 90 days after migration
Your migration didn't finish on launch day. It just stopped being watched. Siteimprove's Post-Launch Validation Framework turns the first 30, 60, and 90 days into scheduled checks on technical SEO, accessibility, content, and measurement, so silent decay gets caught before it compounds.
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Agentic AI
Building the Agentic Content Operating Model
Closing the four content-intelligence gaps is an operating-model choice — ownership, infrastructure, and governance. Here's how enterprises build it and why a content-intelligence partner is the defensible way to source the decision layer.
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Agentic AI
The content intelligence layer
Agents execute; they don't decide. The content intelligence layer is the decision architecture that closes four gaps and turns AI output into compounding authority that is measured, not assumed.
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Technical SEO
Sustaining quality, compliance, and performance after enterprise website launch
Launch is a transition, not a finish line. The enterprise teams that hold quality after a relaunch are the ones that turned the project team into a standing function with a named owner before the celebration ended.
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Technical SEO
Content operations maturity: From ad hoc to governed
Content quality rarely decays because teams stop caring. It decays because the operating model stayed ad hoc while the estate scaled. A content operations maturity model turns one-off cleanups into a governed capability that holds quality through the next redesign.
Stephen Jeske
As a content strategist, Stephen helps B2B SaaS companies use content to build awareness, convert prospects, increase adoption, and create advocates. Through a comprehensive approach, Stephen develops tailored content strategies that align with business goals and target audiences.
