Data Privacy

If there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice.   The risks of GA4  ...

Website Management

Sitecore’s cloud-based content management system can smoothly weather high traffic and sudden peaks, which has attracted marketers and developers alike to its CMS shores. However, flexibility and easy...

Content Experience

Ever feel like asking for a software revision is akin to sending a message in a bottle? There’s no way to know if it will reach another shore safely, if a person will find it and read it, and if that ...

SEO

So, you’re responsible for search engine optimization for a website or group of websites all on your own. Congrats and welcome to the world of algorithms, optimizations, and Google updates. There are ...

martech

Across the marketing industry, five percent is considered a good conversion rate, right? That’s the figure we all focus on, to distraction. I’d like to counter that we should flip the script and focus...

Marketing Performance

Building your SEO team should be simple, right? Just get a couple people and tell them to get more eyeballs on your site.   If that's what you think, oh, how wrong you are.   An SEO expert’s day consi...

One of the highlights of my spring was a jaunt across the Atlantic to spend a jam-packed week in the United Kingdom, in one gathering after another that focused on one of my favorite topics: SEO.   My...

Accessibility

If you struggle to remember the difference between WCAG compliance and EAA or ADA requirements, you’re not alone. Different international requirements and a plethora of acronyms can make it dizzying. ...

Accessibility

The clock is ticking. The next big deadline of the European Accessibility Act (EAA) is fast approaching, and if your accessibility ducks aren’t lined up by June 28th, 2025, you’re at risk of legal act...

Accessibility

If you’re in the healthcare industry, it’s hard to miss the fact that “improving the patient experience” is everywhere, with thought leadership pieces cropping up on everything from the importance of ...