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Revolutionize the Replatform: How we transformed our redesign for inclusion, SEO, and marketing performance
SaaS companies never use their own solutions. It’s sad, but true. Despite best intentions, most tech software brands do not drink their own champagne. Then, if you’re lucky, you realize the perfect ...
By Chris Schafer
Sep 30, 2022
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martech
Creating the most inclusive UX in your enterprise organizationWhat does enhancing your digital inclusivity mean for your brand? It’s a question forward-thinking enterprise marketers grapple with daily. But even the most innovative companies are only beginning to...
By Chris Schafer
Aug 08, 2022
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How the role of CHRO is evolving in the future of work
I think we all can agree that the working environment has changed in the last 2 years – especially after the emergence of COVID and the movement that so many have called The Great Resignation. While w...
By Britt Provost
Aug 04, 2022
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Dignity in the digital age
The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990. Disability Pride Day was held in Boston that same year, and the first Disability Pride Month was officially declared ...
By Beth Kwakenat
Jul 29, 2022
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Website Redesign
The content game needed to change: Why we're introducing Siteimprove PrepublishHigh quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...
By Jessica Navarro
Jul 05, 2022
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Accessibility
Why “POUR” websites aren’t complete without respectAccessibility professionals are known for making the greatest (worst?) dad joke of all time: “A good website is a POUR website.” That’s to say a good website is one that conforms to the Web Content Ac...
By Corbb O’Connor
Jun 21, 2022
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SEO
Search at scale: New ways to revolutionize your SEODue to the sheer size of enterprise organizations, it's not uncommon for things to fall through the cracks. In the wild world of SEO, it's our job at Siteimprove to ensure your website never does. I...
By Ava Cramp
Jun 20, 2022
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Content Experience
Your audience deserves better content: Here's how marketing leaders can deliverIf you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...
By Jessica Navarro
Jun 07, 2022
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SEO
Survey says: Digital marketing in higher education is lagging behindThe trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...
By Monica Valente, Digital Marketing Strategist
May 17, 2022
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Accessibility
Why CSUN AT taught us that in accessibility, perspective is everythingEven after years of working in accessibility, my Siteimprove colleagues and I were blown away by the Annual Assistive Technology Conference (CSUN AT) held by California State University at Northridge....
By Beth Kwakenat, Accessibility Analyst
May 10, 2022