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Siteimprove vs. Brightedge

Not all SEO solutions are created equal. You deserve a comprehensive, impactful SEO and analytics solution. Siteimprove is a powerful, fully customizable SEO tool that lets you reach your business’ strategic goals, while fitting seamlessly within your tech stack. Keep your SEO efforts and marketing initiatives on track by managing content, traffic, and ROI all in one place.

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One-stop shop for website performance insights

Having a single source of truth for insights and reporting saves you valuable time, allowing you to devote more energy to SEO strategy.

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Stay in control of quality and accessibility

Compare, measure, and remediate paid and organic search efforts in one platform. Having an overview of all your ads in the same dashboard can prevent unnecessary spends on keywords you already rank for.

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Siteimprove fits right in

Siteimprove ensures a painless user experience with seamless workflow integrations. We’re talking browser extensions, CMS plugins, and connectors for your favorite business apps, including Adobe Experience Manager, Google Analytics, Hubspot, and more.

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Why choose Siteimprove over BrightEdge?

Integrated analytics

With Siteimprove, you get holistic data across channels — not just website analytics but behavioral insights, content optimization capabilities, and search and social media ad analytics.

Siteimprove

Yes

BrightEdge

No
All-in-one marketing solution

Not only do we offer a single solution to view, evaluate, and accelerate your search marketing efforts through our Marketing Performance package, but you gain access to our accessibility and analytics tools to increase compliance and deliver results. Now that is all-in-one.

Siteimprove

Yes

BrightEdge

No
Toolbox to meet website goals

Siteimprove Activity Plans offer a one stop shop for every aspect of your SEO practice. Improve your search engine visibility for different products, user groups, and technical SEO aspects from a single source of truth—all while tracking your competitors across different markets.

Siteimprove

Yes

BrightEdge

No
Robust keyword database

While BrightEdge’s Data Cube contains a proprietary source of global search data, the Siteimprove platform offers a database of 20 billion keywords (and counting) ready to use, right out of the box.

Siteimprove

Yes

BrightEdge

Yes
Globally recognized accessibility checks

Avoid SEO penalties from accessibility issues on your webpage. With our built-in web accessibility tools, adhering to the international Web Content Accessibility Guidelines (WCAG) will be simpler and smoother than ever. Ensure all your accessibility bases are covered using Siteimprove’s automated and manual accessibility issue checks.

Siteimprove

Yes

BrightEdge

No
Analytics integrations with market-leading partners

Both BrightEdge and Siteimprove have integrations with top-tier analytics partners. BrightEdge’s CMS plug-in provides automated updates. Siteimprove’s CMS plug-ins allow you to test, optimize, and track content quality and progress while you edit.

Siteimprove

Yes

BrightEdge

Yes
Integrated Core Wins

Identify actionable tasks that have the highest business impact. Siteimprove’s Core Wins feature helps you effortlessly find and roll out simple yet highly effective wins across your digital experiences, achieving substantial performance boosts with minimal time or resource investments.

Siteimprove

Yes

BrightEdge

No
Generative AI

Raise the bar for digital experiences by delivering discoverable, engaging, and consistent brand content in less time. Get instant high-impact recommendations to improve your content’s performance and search engine ranking. Set your campaign up for success with Siteimprove AI Generate™, powered by ChatGPT.

Siteimprove

Yes

BrightEdge

Yes

Need proof? See what our customers say!

According to a G2 comparison with BrightEdge, Siteimprove meets customers' needs better, provides ongoing product support, and has a preferred selection of features and roadmaps.

The complete solution to optimize your online presence. Siteimprove has been a reliable and valuable tool for improving the quality of all our websites; it has provided us with a wide range of options and features to cover all essential aspects of websites, from SEO analysis and web accessibility to performance and content; it has helped us maximize our online presence.

Jonah A.
User Experience Designer — Information Technology Services Company

Siteimprove gives you measurable actions to improve the website's content quality, accessibility, and SEO. It doesn't just give you the scores and tell you how great you are doing. The tool actually sorts out different actions to fix and improve your website. It's like having a non-stop SEO audit on your site every week.

Michael Y.
Web Designer — Utilities & Energy Company

Need proof? See what the experts say!

According to a G2 comparison with BrightEdge, Siteimprove meets customers' needs better, provides ongoing product support, and has a preferred selection of features and roadmaps.

Meet requirements

Siteimprove

9.2

BrightEdge

8.7

Ease of use

Siteimprove

8.8

BrightEdge

8.2

Ease of setup

Siteimprove

8.9

BrightEdge

8.1

Ease of admin

Siteimprove

8.8

BrightEdge

8.5

Quality of support

Siteimprove

9.3

BrightEdge

9.2

Has the product been a good partner in doing business?

Siteimprove

9.5

BrightEdge

9.1

Product direction (% positive)

Siteimprove

9.0

BrightEdge

8.7

G2 Crowd

Don’t believe us? See for yourself.

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