Siteimprove vs. GA4

In digital marketing, solutions (and data) are often siloed to the point that it’s nearly impossible to reconcile data and keep teams aligned. GA4 offers SEO and web analytics tools, but Siteimprove provides those plus Accessibility, Content Experience, and Quality Assurance tools rolled into one. 

GA4 is notoriously tough to navigate if you don’t know BigQuery or SQL. Our tools shed light on what’s working and what’s not — and what you can do better to drive conversions — without having to wrangle complicated dashboards.  

If you’re fine with simply tracking events, then GA4 is fine, too. But if you need to correlate your data, including events, with your business goals, Siteimprove wins.  

GA 4 data represents only about 22 percent of your actual website data, and that’s far too limited to be the basis of critical marketing decisions. Siteimprove doesn’t rely on cookies, nor does it rely on samples, which means it’s more reliable.  

No matter which platform you use, you’ll lose historic UA data when you migrate between updates. But if you’re starting from scratch with new data and a new tool, Siteimprove gives you a better foundation to move forward with because we house your data — and make it work harder.  

Siteimprove’s Analytics and data flows are designed to adhere to General Data Protection Regulation (GDPR). GA4 isn’t regarded as fully compliant with all EU data privacy regulations.  

If your business works with PHI (Protected Health Information), then GA4 doesn’t offer what you legally need to keep patient data under lock and key.  

Our Behavior Maps are unlike any other tool in marketing analytics — including those of GA4. You can see the top paths to engagement and conversion and zero in on obstacles in your funnel that deter conversion. Funnel comparisons make it easy to see what works and what falls short. 

The learning curve with GA4 is notoriously steep, response times are slow, and documentation and training resources are often lacking. With Siteimprove, you’ll get support with implementation setup, be able to reach customer support at any time, and have comprehensive help and training materials at your fingertips.  

GA4 can be so complicated that it’s hard to identify what adjustments will have the most significant business impact. Our Core Wins feature helps you find and roll out actions that will make a difference across your digital experiences.