Website Redesign

If you work in marketing, little is as exciting (or daunting) as a rebrand. Having just gone through one at Siteimprove, I can tell you that changing your business’s look and updating your messaging (...

Performance

When it comes to online banking, Australia is a trailblazer. According to the Australian Banking Association, as of 2022, 98.9 percent of banking transactions in the Land Down Under are made online or...

Digital Certainty

The Australian Government has set a bold vision for 2030 through its Data and Digital Government Strategy, which aims to deliver simple, secure, and connected public services for all citizens and busi...

SEO

Has your site suffered from erratic organic traffic numbers in recent months? If so, know that you’re not alone. Reports around the globe and in every sector of the internet are reporting less organic...

Accessibility

According to a Wall Street Journal article published over the weekend, Kramer Knives, a two-person company that makes kitchen knives, recently faced a lawsuit from a visually impaired individual who w...

Data Privacy

If there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice.   The risks of GA4  ...

Website Management

Sitecore’s cloud-based content management system can smoothly weather high traffic and sudden peaks, which has attracted marketers and developers alike to its CMS shores. However, flexibility and easy...

Content Experience

Ever feel like asking for a software revision is akin to sending a message in a bottle? There’s no way to know if it will reach another shore safely, if a person will find it and read it, and if that ...

SEO

So, you’re responsible for search engine optimization for a website or group of websites all on your own. Congrats and welcome to the world of algorithms, optimizations, and Google updates. There are ...

martech

Across the marketing industry, five percent is considered a good conversion rate, right? That’s the figure we all focus on, to distraction. I’d like to counter that we should flip the script and focus...