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The European Accessibility Act: What you need to know (and do) now.

With Siteimprove and a guest speaker from Forrester.

Apr

10

North America:

Europe:

Australia:

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Find out how to meet the 2025 requirements and build a stronger digital foundation

The European Accessibility Act (EAA) is more than a legal requirement. It’s a chance to build a stronger, more inclusive brand. In this webinar, you’ll learn how accessibility can strengthen your revenue, elevate trust and reputation, lower operating costs, and enhance organizational resilience.

The EAA becomes law on 28 June 2025. It expands existing EU rules to include private-sector businesses, requiring them to make products and services more accessible. With a strong focus on digital channels, websites, apps, and other online experiences, your organisation may need to go beyond current Web Content Accessibility Guidelines (WCAG).

Digital accessibility is a key component of quality assurance and compliance. By prioritizing inclusion to make your services accessible for all, you open your doors to a larger market and more customers.

What you’ll learn

Join Izabela Misiorny, Head of Solutions Marketing & Evangelism at Siteimprove, and guest speaker, Forrester Principal Analyst Gina Bhawalkar, who leads Forrester’s global coverage of digital accessibility, to discuss what the EAA is, the impact it will have on your business, and the benefits on offer:

  • Boost revenue: when your experiences are not accessible, you turn away a global population of 1.3 billion that spends $1.9 trillion annually1.
  • Increase trust and reputation: 3.3 billion people prefer brands that prioritize accessibility2.
  • Reduce costs: in 2024 alone, there were over 4,000 digital accessibility lawsuits3.
  • Greater resilience: to include people aged 60+ who are often overlooked, but now account for 26% of the global population4.

Ask the experts - If you have questions about how the EAA will affect your organization, you can send them to us ahead of time or ask during the webinar. Our experts are here to help you understand and prepare for the road ahead.

Who will benefit

  • Marketing leaders: understand what the EAA is, how it will reshape digital strategy, what it means for your business, why you need to act now, and the critical first steps toward compliance.
  • Marketing practitioners: discover new opportunities to deliver inclusive experiences that delight customers.
  • IT leaders: learn how to adapt your infrastructure for EAA compliance to meet accessibility standards at scale, and support inclusive experiences for all users.

Secure your spot to gain expert insights and actionable strategies

1Forrester blog, "Accessibility Is Still Vital For Businesses", February 2025.

2Forrester blog, "Accessibility Is Still Vital For Businesses", February 2025.

3Forrester blog, "Accessibility Is Still Vital For Businesses", February 2025.

4ONS blog, "Improving the visibility of older people in global statistics", October 2024.

Speakers

Izabela Misiorny Head of Solutions Marketing and Evangelism at Siteimprove.

Izabela Misiorny

Head of Solutions Marketing and Evangelism at Siteimprove

With over a decade of marketing experience, Izabela is the Head of Solutions Marketing & Evangelism at Siteimprove, shaping strategic messaging, thought leadership, and market education. Previously CMO, she led brand, demand, and product marketing, driving a company rebrand and major product launches. She also held leadership roles at Signify and Philips Lighting. Passionate about digital accessibility, Izabela has been advocating for inclusive marketing practices and helping organizations create digital experiences that are both impactful and inclusive. Izabela holds a master’s in international economics from the Warsaw School of Economics and a CEMS master’s in international management.

Gina Bhawalkar Principal Analyst at Forrester.

Gina Bhawalkar

Principal Analyst at Forrester

Gina's research focuses on experience design, the intersection of diversity, equity, and inclusion (DEI) and design, and digital accessibility. Gina established and now leads Forrester’s coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility conferences and events. Gina’s other areas of expertise include how to build and scale an experience design practice; inclusive design; design systems; and the intersection of user experience (UX) and customer experience (CX).