CONTENT STRATEGY & PLANNING PLATFORM
The content strategy & planning platform for data-driven marketing teams
Stop creating content based on guesswork. Our platform transforms your content creation process, helping you build a predictable, high-performing content engine on a foundation of data-driven strategy.
The strategic choice for enterprise content leaders
Is your team creating content or just creating noise?
Your team is under constant pressure to produce more content, but without a clear, data-backed strategy, their efforts are scattered. This leads to random acts of content that fail to build authority, drive traffic, or impact the bottom line. Aligning writers and SEOs is a constant struggle, and proving the ROI of your content program feels impossible when you're operating without a plan.
Siteimprove provides the strategic framework to move from chaos to clarity. We help you build a comprehensive content plan based on real-time competitive insights and data, so you can stop guessing and start building the authority that drives business growth.
Content Blueprint AI: A unified, AI-powered platform for content performance
One system from planning to performance
Marketers can now manage everything (content research, planning, brief creation, optimization, and measurement) in one unified environment. No toggling between tools, no stitching insights together.
AI-driven insights at scale
The platform surfaces high-value clusters and topics with real audience demand. These insights feed directly into Siteimprove dashboards as prioritized, ready-to-act recommendations, not raw data dumps.
Streamlined workflows and stronger outcomes
Integrated planning, creation, and optimization reduce waste, improve SEO performance, and make teams more productive across content and campaign tasks.
Quality and accessibility, built in
Content quality scores reflect accuracy and credibility. Accessibility tools ensure content is inclusive and compliant from the start, all within the same workflow.
Strategic planning and prioritization
Identify the highest-value clusters, topics, and pages to focus on. Built-in prioritization options (like quick wins or traffic potential) help align content with business goals.
Rapid content creation with quality control
Generate AI-powered briefs with outlines, internal links, and persona-specific guidance. Customization options ensure brand consistency, tone, and compliance across teams and workflows.
Cross-functional collaboration
Bring SEO, content, and accessibility teams together with shared analysis and planning docs that clarify why a topic matters, how much effort it takes, and what success looks like.
Gap analysis and competitive benchmarking
Compare your content to competitors to uncover gaps and new opportunities. Siteimprove.ai dashboards contextualize those gaps with live performance data.
Continuous improvement and reporting
Track what’s working, fix what’s not. Integrated analytics surface prioritized fixes, from SEO gaps to accessibility issues, and provide guidance on what to improve to boost rankings and conversions.
The Mile High City soars to new heights
"Siteimprove can do work at a scale and scope that we could never hire enough employees to do. Brand Consistency helps us gain internal efficiency, protects our brand as a strategic asset, and improves customer experience."
Brand Director
Global Insurance Company
Read the case studyA unified platform for your entire team
Marketing leader
Build a predictable, scalable content engine that delivers measurable ROI and establishes your brand as the authoritative voice in your industry.
Content lead
Move from being a manager of random requests to a true strategist. Empower your team with the data they need to create their best work and prove its value.
SEO analyst
Ensure that every piece of content created is optimized from the start. Reduce friction with the writing team and scale your SEO strategy through better collaboration.
Content Marketing FAQs
Project management tools are excellent for managing your team’s workflow and tracking tasks. Our platform is what helps you decide which tasks are worth doing in the first place. Instead of providing an empty to-do list, our platform provides the data-driven strategy behind the work. It analyzes your market, finds your content gaps, and identifies the topic clusters with the highest potential for impact. We help you build the strategic content plan; your project management tool helps you execute it.
Our customers experience ROI in two key areas: efficiency and performance. On the efficiency side, they report a significant reduction in the time spent on manual research and brief creation, allowing them to scale their content programs effectively. On the performance side, by creating content based on data instead of guesswork, they see a measurable increase in organic traffic and topical authority for their most important keywords. Ultimately, the platform transforms content creation from a cost center into a predictable, high-performing engine for business growth.
This platform is designed to be the bridge that closes the gap between your SEO and content teams. It works by translating complex SEO research, like keyword data and competitive analysis, into clear, actionable instructions within our AI-powered content briefs. This ensures that every piece of content is built on a solid SEO foundation from the very beginning. The result is less friction, fewer rounds of revision, and a unified workflow where both teams are aligned on a single source of truth to create content that ranks.
Yes. Our platform is designed to enhance your existing workflow, not disrupt it. Our platform is built with robust APIs to connect with leading content management systems and collaboration tools. This ensures a smooth adoption process and allows your teams to gain the strategic benefits of our platform without having to change the core way they already work.