TOOLS FOR MARKETERS AND COMPLIANCE
Brand integrity and compliance in every email
Email marketing ranks as the most effective digital channel for fostering customer loyalty and advocacy, and the second most effective for converting leads into sales. If every email is perfect, your audience is more inclined to trust you, but if even one isn’t digitally accessible to all users or has brand inconsistencies, you compromise that trust the moment you hit "send."
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The risk of rogue emails
Every unchecked email increases risk and erodes trust.
- Once sent, emails cannot be edited, creating brand and legal vulnerabilities
- Oversights like outdated templates or accessibility gaps can harm your brand’s reputation
- Manual reviews and proofreading often miss critical errors
Seamless Compliance: Enhance email quality, accessibility, and brand integrity at once
Siteimprove verifies accessibility and brand compliance directly within your email marketing platform, a capability that saves time, reduces risk, and fosters a consistent brand experience with every email campaign.
Pre-send compliance and quality check
Every email meets accessibility, quality, and company-specific standards before it’s sent. Automated email checks reduces errors and, protects your brand reputation, plus they minimize legal risks.
Accessibility validation
Eliminates issues such as missing ALT text and poor color contrasts. Meeting recognized guidelines makes your emails inclusive for all users.
Policy and brand compliance
Verifies that email content adheres to your company’s policies and textual brand guidelines by checking for correct templates and product names. Maintaining consistent branding also helps avoid legal issues caused by outdated or incorrect references.
Seamless integration
Integrates directly with leading email marketing platforms (Salesforce Pardot, Adobe Campaign, Marketo, Optimizely Campaign, and HubSpot), streamlining your workflow. When there’s no need to switch between tools, teams operate more efficiently.
How it works
When you create an email in platforms such as Salesforce Pardot, Adobe Campaign, Marketo, Optimizely Campaign, or HubSpot, you can initiate an email check. The tool automatically scans for accessibility errors, outdated product references, readability, and other compliance lapses. Real-time feedback prompts you to make corrections before you hit "send."
To use Siteimprove Email Governance, install the browser extension for your preferred browser.
- Google Chrome: Install from the Chrome Web Store.
- Mozilla Firefox: Install from the Firefox Add-ons Store.
- Microsoft Edge: Install from the Edge Add-ons Store.
