Notice - Exercising your Data Privacy Rights

Both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) provide covered individuals ('requestor' or 'you') with specific rights regarding their personal data (collectively referred to as 'Data Privacy Rights', where applicable). This Notice explains how to exercise your Data Privacy Rights directly with Siteimprove.

Only you—or, for CCPA requests only, an authorized agent registered with the California Secretary of State—may submit a verifiable request related to your personal data. Under the GDPR, a data processor may also submit such a request on behalf of a data subject.

How to submit a request

To exercise any of your Data Privacy Rights, please submit a verifiable request by:

• Emailing us at privacy@siteimprove.com

For more information about how we process your personal data, you may also call us at +45 33 36 93 50.

What to include in your verifiable request

Your request should include:

• Email subject line should include: 'Data Privacy Rights Request - [Your Full Name]' when submitting your request by email. This helps us route and process your request more efficiently.
• Sufficient information to allow us to reasonably identify and verify that you are the individual to whom the personal data belongs. This may include your full name; any pseudonyms, usernames, or alternative names; telephone number; email address; and your relationship to Siteimprove (e.g., customer, employee, website visitor, etc.).
• A clear and detailed description of the personal data you are referring to and the specific Data Privacy Right you wish to exercise, so that Siteimprove can provide the correct data and fulfill your request. If you are requesting Analytics data, please include your personal IP address.

We will only use the personal data provided in your request to verify your identity or authority to make the request. If we cannot verify your identity or authority—or confirm that the personal data relates to you—we may request additional information, but only to the extent necessary to complete the verification process.

Things to keep in mind when contacting us

Do not include sensitive or confidential personal information unless we have specifically requested it. If you must send an email containing sensitive data, please use an email service protected with appropriate encryption, ensuring only your intended recipient can access the content.

If you mention another individual in your request, we may need to contact that person to inform them that Siteimprove is processing their personal data. We will assess each situation individually to determine whether the effort required to contact the individual is proportionate to the importance of providing them with this information.

Response time and additional information

Siteimprove will respond to all properly submitted and verifiable requests within one month of receipt. Please note that legal conditions or limitations may apply to certain Data Privacy Rights. If we are unable to fulfill your request, our response will include the reasons for non-compliance, where applicable.

For data portability requests, we will provide your personal data in a machine-readable, readily usable format that should allow you to transmit the information to another entity without hindrance.