More blogs from Diane Kulseth
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Search Engine Optimization
Answer engine optimization for retail and e-commerce: Product recommendations, brand representation, and revenue at riskMost ecommerce teams assume AEO is a rebranded SEO checklist: new keywords and new schema, but the same playbook. That framing is a trap. When a shopper asks an AI assistant for a product recommendati...
By Diane Kulseth
Aug 25, 2026
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Search Engine Optimization
Answer engine optimization in higher education: How AI search is reshaping the prospective student journeyWhen responding to questions, answer engines decide whether your university gets mentioned at all, and that decision comes down to structure and clarity: how cleanly a page is marked up, how logically...
By Diane Kulseth
Aug 12, 2026
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Content Governance
Answer engine content governance for regulated industries: When AI gets your brand wrong, who is accountable?Regulated organizations have spent years building content governance infrastructure (e.g., legal review workflows, audit trails, and publishing controls). And almost none of it covers what answer engi...
By Diane Kulseth
Aug 06, 2026
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Search Engine Optimization
Cross-functional alignment for AEO: Connecting SEO, content, brand, and digital teamsMost enterprise AEO programs stall before anyone writes a single word of optimized content. The visibility gap gets spotted by one team, escalated to another, and promptly lands in no-man's land — whe...
By Diane Kulseth
Aug 04, 2026
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Technical SEO
Technical SEO during migrations: Architecture, redirects, and risk controlMost site migrations go wrong before a single URL changes. Teams spend months on design and development, then treat SEO as a final checklist item. By the time anyone asks about redirects or crawl stru...
By Diane Kulseth
Jul 27, 2026
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Technical SEO
Technical and structural signals that support authorityEvery enterprise content program eventually runs into the same problem. Teams publish well-researched articles, build out topic clusters, and invest in editorial quality. Yet, rankings stall and organ...
By Diane Kulseth
Jul 20, 2026
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Search Engine Optimization
The attribution challenge: Connecting answer engine visibility to business outcomesAI-referred buyers convert four to five times faster than the average organic visitor in B2B, in a channel growing 165 times faster than organic search. Try proving that to your CFO. The catch: A buye...
By Diane Kulseth
Jul 16, 2026
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Search Engine Optimization
Answer engine optimization metrics that matter: Share of voice, citation rate, sentiment, and beyondShare of voice and citation rate measure something your rank tracker can't: the moment an AI engine cites your brand and never sends anyone to your site. That's costing you visibility today. No future...
By Diane Kulseth
Jul 09, 2026
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Search Engine Optimization
Search engines, NLP, and SEO myths: What matters for AI search optimizationEnterprise SEO performance improves when teams stop chasing outdated ranking folklore and operate from a unified search, content, analytics, and accessibility model. The SEO industry has a mythology p...
By Diane Kulseth
Jul 06, 2026
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Search Engine Optimization
Modern SEO research using topics, keywords, entities, and user intentEnterprise SEO teams that treat topics, keywords, entities, and user intent as one connected research model (instead of four separate workstreams) plan faster, execute smarter, and measure what moves ...
By Diane Kulseth
Jun 30, 2026
Diane Kulseth
With over a decade of digital marketing experience, Diane Kulseth is the Manager for Digital Marketing Consulting at Siteimprove. She leads the Digital Marketing Consulting team in providing services to Siteimprove's customers in SEO, Analytics, Ads, and Web Performance, diagnosing customer needs and delivering custom training solutions to retain customers and support their digital marketing growth.