Overview
Scotiabank needed a comprehensive solution to manage and optimize their vast digital presence, which spanned dozens of sites and thousands of web pages. They found the perfect partner in Siteimprove, which provided the tools they needed to elevate their digital operations, without creating an additional burden for their teams.
The Problem
As a leading Canadian multinational banking and financial services company, Scotiabank is committed to delivering an efficient and seamless online experience for their customers. However, with 50 corporate websites and 16,000 web pages to manage and no single tool to manage them, the bank’s digital team struggled with quality assurance, accessibility compliance, and SEO.
Also a challenge? Getting reliable metrics on web performance. Data was fragmented and each team had to pull their own data, which led to wasted time, misaligned KPIs, and inconsistent reporting to leadership.
“The platform helped immensely with our operational excellence. By implementing policies and utilizing modules within the Siteimprove platform, we were able to scope the scale of our website errors.”
The Solve
Scotiabank explored various solutions but found that most options only addressed single issues. Siteimprove stood out as a platform that could tackle all areas for improvement, including high stakes items like SEO, quality assurance, and accessibility. Scotia Bank's team also recognized that Siteimprove gave them the ability to set up consolidated dashboards to streamline reporting across the organization, ensuring that all stakeholders had access to the same metrics and could measure progress against KPIs effectively.
With Siteimprove, Scotiabank could also implement site-wide policies for project planning and management. From there, they could scale their strategies across different business lines and achieve operational excellence. Within weeks of adopting the platform, they resolved major gaps in their digital strategy, improved collaboration, and boosted their website's quality score by 30-40 percent.
The transformation was dramatic: Armed with Siteimprove's comprehensive suite of tools, Scotiabank's digital team implemented strategies and changes that made their site healthier.
