More blogs from Sarah Loosbrock
-
Search Engine Optimization
Prompt analytics: Understanding the questions that trigger brand mentions in answer enginesYour AEO dashboard says your brand shows up in 32 percent of AI-generated answers. Congratulations … sort of. However, that number tells you almost nothing about what to do on Monday morning. Here's t...
By Sarah Loosbrock
Jul 21, 2026
-
Search Engine Optimization
AEO competitive benchmarking: Understanding where you standAI Overviews, Perplexity, Copilot, and Gemini synthesize one answer per query and decide which brands earn a spot inside it. That decision, repeated across thousands of buyer questions, is the new com...
By Sarah Loosbrock
Jul 15, 2026
-
Search Engine Optimization
Measure, monitor, and act on answer engine performanceWhen a buyer asks ChatGPT, Perplexity, or Google's AI Overviews about a product category, they often get a comprehensive answer built from multiple sources without having to click on any of them. For ...
By Sarah Loosbrock
Jul 08, 2026
-
Search Engine Optimization
AEO vs. SEO: What enterprise teams need to understand about AEOAEO and SEO are sequential layers of the same enterprise discoverability infrastructure. SEO builds the technical and authority foundation that AEO needs to perform. Enterprise teams that understand t...
By Sarah Loosbrock
Jul 01, 2026
-
Search Engine Optimization
The role of third-party signals: Why what others say about you determines how answer engines represent youSiteimprove’s analysis of enterprise AEO programs consistently surfaces the same finding: answer engines don’t read your website — they read the internet’s verdict on your brand, which means the revie...
By Sarah Loosbrock
Jun 25, 2026
-
Search Engine Optimization
From keywords to citations: How answer engines are rewriting the rules of content discoverabilityThe shift from keywords to citations is a structural renegotiation of how content earns discoverability. Enterprise teams still optimizing for keyword density while neglecting semantic structure, cita...
By Sarah Loosbrock
Jun 17, 2026
-
Content Strategy
E-commerce content strategy and product-led searchEnterprise e-commerce growth depends on a unified operating model that connects content strategy, product data, SEO, analytics, and accessibility. Right now, most enterprise teams are running that mod...
By Sarah Loosbrock
Jun 15, 2026
-
Search Engine Optimization
A guide to the new answer engine surfaces: AI Overviews, Gemini, ChatGPT, Perplexity, and CopilotEnterprise content marketing teams have spent 15 years building measurement infrastructure around a single, stable assumption: that visibility meant ranking, ranking meant clicks, and clicks meant you...
By Sarah Loosbrock
Jun 04, 2026
-
Content Strategy
Content gap analysis and content prioritization for enterprise portfoliosEnterprise content portfolios break down when audits, SEO, analytics, accessibility, and governance run as separate programs, each generating its own findings, backlog, and definition of what needs fi...
By Sarah Loosbrock
Jun 02, 2026
-
Search Engine Optimization
Security certificate issues and the technical trust behind discoverabilityBefore a page can be trusted, retrieved, ranked, or used, it must be delivered securely and consistently. But when certificate governance breaks down, discoverability goes with it. Most enterprise tea...
By Sarah Loosbrock
May 19, 2026
Sarah Loosbrock
Versatile marketer with experience both as a one-person marketing department and as a member of an enterprise team. Pride myself in an ability to talk shop with designers, salespeople, and SEO nerds alike. Interested in customer experience, digital strategy, and the importance of an entrepreneurial mindset.