Marketing Analytics

There’s no shortage of data. In fact, some might say there’s too much of it these days. The hard part is knowing which data points matter. For marketing teams, it’s easy to get buried in dashboards, r...

Marketing Analytics

Marketing campaigns can burn through budgets at alarming speeds. Yet, when leadership asks about results, too many marketers retreat behind vague metrics and creative explanations. CEOs typically don’...

Marketing Analytics

Remember the good old days? You built a website, optimized it for search, and watched the traffic flow in. You guided potential customers through a carefully crafted funnel, and your website was a cen...

Marketing Analytics

Marketers are facing a tidal wave of complexity. From navigating the intricacies of AI-driven search to understanding the increasingly non-linear customer journey, the challenges are multifaceted and ...

Marketing Analytics

Has your site suffered from erratic organic traffic numbers in recent months? If so, know that you’re not alone. Reports around the globe and in every sector of the internet are reporting less organic...

Marketing Analytics

Across the marketing industry, five percent is considered a good conversion rate, right? That’s the figure we all focus on, to distraction. I’d like to counter that we should flip the script and focus...

Marketing Analytics

With another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...

Marketing Analytics

As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...

Marketing Analytics

When a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...

Marketing Analytics

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...

Marketing Analytics

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

Marketing Analytics

Even data pros get overwhelmed sometimes. For example, did you know up to 80% of a marketing professional’s time is spent digging through data and interpreting results? That’s a lot of time pouring ov...