Technical SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Googl...

Technical SEO

It’s no secret that website speed is the new currency that determines whether your digital strategy will be successful. Google revealed back in 2018 that they use your website’s speed on mobile as a s...

Technical SEO

Ever since Google announced it started to use mobile speed as a ranking factor, website performance is at the very top of most technical SEO checklists. As it is Google’s policy not to announce or con...

Technical SEO

As a producer and consumer of web content, you certainly know that page speed is important. But do you know how important?   Firstly, it’s good to know that nearly half of web users, 47%, say they exp...

Technical SEO

Did you know your university’s website is one of the most important digital student engagement touchpoints you have at your disposal? Your website has the power to foster trust, build relationships, a...

Technical SEO

If you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial...

Technical SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Go...

Technical SEO

When you work in digital marketing, website redesign is inevitable: Every few years, you have to roll up your sleeves and get it done. It’s always an all-hands-on-deck proposition, with brand, design,...

Technical SEO

Today students, and even their parents, are using Google Search to navigate the education decision journey. Nine out of 10 enrolled students used the Internet (and it’s safe to assume Google Search) t...