Showing 1–11 of 11 articles
Search Engine Marketing
For years, the advice on last-click attribution was simple: switch to something else. Google Ads offered half a dozen models, and most of them spread credit further up the funnel than last click ever ...
Search Engine Marketing
Most advice on how to improve Quality Score treats your Google Ads Quality Score as a number to push up. Google treats it differently. The 1–10 score in your account is a diagnostic: it tells you whic...
Search Engine Marketing
If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search ma...
Search Engine Marketing
Search engine marketing puts your business in front of customers the moment they’re searching. Learn the essentials, from PPC and keywords to optimization, for real results.
Search Engine Marketing
You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me. So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...
Search Engine Marketing
When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...
Search Engine Marketing
When you look at insights from both paid and organic channels, you get a comprehensive view up and down the funnel that informs smart decision-making.
Search Engine Marketing
Keyword placement matters. So does the verb you use in your CTA.
Search Engine Marketing
Effective marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent ...
Search Engine Marketing
One of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than...
Search Engine Marketing
While organic optimization is still incredibly important to generating new business, now more than ever, paid advertising is key for businesses wanting to create more interest and sales. In 2019, digi...
