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Search Engine Optimization
Why is Google’s page experience update important for your business?Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...
By Layla Hussain
Nov 22, 2021
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Search Engine Optimization
User experience should be front and center in 2021The pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago. Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to inn...
By Conny á Reynatrøð
Nov 22, 2021
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Search Engine Optimization
Get buy-in from the top for Google's algorithm updateFor any business, a positive digital user experience is indisputably the most effective, sustainable way to drive customer engagement – and profit. How visitors experience your website critically infl...
By Conny á Reynatrøð
Nov 22, 2021
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Search Engine Optimization
6 tips for managing an SEO agencyIt’s common for companies of all sizes to rely on SEO agencies to stay on top of their search game, particularly as AI is causing seismic shifts in just about everything connected to search. It often ...
By Kyra Kuik
Nov 19, 2021
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Search Engine Optimization
How to get to Google’s “Position Zero”Ranking number one in Google SERPs has a major impact on your organic traffic: around 30% of traffic for any given search goes to the result in position number one. And organic results still receive t...
By Georgia James
Nov 19, 2021
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Search Engine Optimization
How to use lower funnel search intent to accelerate your SEO and paid search strategiesEffective marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent ...
By Georgia James
Nov 19, 2021
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Search Engine Optimization
Do you know what will search look like in 2026?The past year in search has seen significant change. From how we go about tracking keywords in Google Ads, to performance measurement and all things Core Web Vitals, the past few years have been fille...
By Diane Kulseth
Nov 19, 2021
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Web Accessibility
Core Web Vitals and digital inclusionEnsuring that all your website visitors, regardless of factors like poor internet connection or accessibility requirements, can enjoy your content with as few barriers as possible is known as digital ...
By Diane Kulseth
Nov 18, 2021
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Search Engine Optimization
Convincing your boss that SEO is worth the investmentDownload video transcript. As a digital marketer, you know the business impact of SEO. But sometimes leadership is hesitant to invest in a channel that won’t yield immediate returns. In this vide...
By Layla Hussain
Nov 18, 2021
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Search Engine Optimization
SEO content writing-get a free templateIn the spirit of full transparency, we’ve written this blog with no secrets. We optimized every aspect for search engines so that we drive more traffic to our website. SEO content writing makes a worl...
By Siteimprove Editorial Team
Nov 18, 2021
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Search Engine Marketing
Do your SEO and paid search strategies work together?One of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than...
By Georgia James
Nov 18, 2021
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Search Engine Optimization
How to structure your SEO teamAccording to a North Star Inbound report, the typical in-house SEO team has 2-5 members, regardless of whether the business has fewer than 100 employees or more than 1,000. We can all guess that ...
By Kyra Kuik
Nov 18, 2021