Overview
As an organization with a history spanning decades, Advancial Federal Credit Union couldn’t compromise its marketing efforts with sub-par web analytics. When they needed to up their game, Siteimprove was the perfect partner.
The Problem
Eager to capitalize on customers’ appetite for online banking, Advancial Federal Credit Union’s marketing team knew that powerful analytics was a must-have. But they were hobbled by patching together data from a bare-bones analytics tool and Excel spreadsheets, not to mention time wasted on manual data collection and aggregation. Moreover, without a robust analytics tool, they couldn’t properly evaluate customer engagement with hundreds of bespoke landing pages.
For Advancial, critical insights that could have a dramatic effect on digital marketing efforts were next to impossible to surface.
“Advancial is stringent about proving the value of the tools we use. The executive team has peace of mind knowing the level of service we’ve received from Siteimprove: they’re responsive, easy to work with, helpful, and they teach us how to do things. We run lean, and we all wear a lot of hats, so they’ll just take care of it if we need them to.”
The Solve
Once Advancial had Siteimprove’s Analytics solution in place, they could learn more about their members, connect with them efficiently, and create deeper relationships through targeted digital marketing efforts. Robust reporting helped them track peaks in demand for chat services, too, so they could make scheduling changes that accounted for fluctuations.
Our Analytics solution wasn’t the only tool Advancial came to rely on. They also found that our Quality Assurance tool was invaluable for activities like spell checks, broken link detection, and image compression warnings.
