DIGITAL ACCESSIBILITY & GOVERNANCE
Build a site where everyone is welcome
Take control of your digital landscape and empower your organization to create inclusive experiences and ensure compliance with accessibility and regulatory standards.
See it in actionWhy accessibility matters
Ensure compliance
Avoid fines and stay on the right side of laws like the EAA, ADA, and Section 508.
Enhance brand reputation
Protect yourself against typos, broken links, and other damaging factors.
Expand reach
Open yourself up to an even broader audience base with an inclusive experience.
Optimize site functionality
Eliminate detractors like slow load speeds and digital dead ends.
What we deliver
The right insights can take your marketing efforts from 'good' to 'off the charts' overnight. Fortunately, we’ve got all kinds of data designed to empower you and your team to do just that.
Automated accessibility checks
Able to crawl dozens of sites simultaneously for WCAG 2.2 breaches, our automated scans help you catch and quickly prioritize the direst fixes — even checking against newly introduced legislation like Section 508, ADA, HIPAA, and EAA. An added bonus? You can test your PDFs to make sure they’re fully accessible, too.
Custom rules
Sometimes you need to follow your own rules in addition to universal ones. Within our platform, you can create your own policies, so that your site’s accessibility meets not just regulatory standards, but also your own advanced criteria.
Link & spell checks
Nothing compromises your brand quite like 404s and typos. Our solution finds and flags each and every one, even at the deepest layers of your site, and makes it easy to instantly access and fix them directly in your CMS.
Shift left
Designed by developers, for developers, our platform allows for accessibility testing done directly in your test framework, browser, IDE/CLI, and CI/CD tool. In addition to finding issues, we even offer context specific, AI-based code recommendations that have already cleared accessibility checks.
Who benefits?
Ensure compliance with all required guidelines
Accessibility is more than a nice to have on government sites; it’s mandated. Our platform gives digital governance teams all the tools they need to ensure that they’re compliant with all federal and local regulations, as well as confidence around the digital experience they offer constituents.
Ensure compliant patient experiences
Compliance is key in healthcare, surrounding everything from appointment scheduling to accessing medical records. Our tools ensure HIPAA-mandated patient privacy as well as fully accessible portal design.
Increase enrollment with a seamless digital experience
Make a strong impression on prospective students with a functional, glitch-free site, and ensure that all of your visitors are able to access and engage with your content. Our platform tests against every possible standard so that every student feels welcomed by your institution from day one.
But accessibility’s not all we do...
Our platform transcends traditional boundaries to tackle the full range of digital requirements, optimizations, and impact-drivers.
Accessibility
Ensure that every visitor to your site has an equal experience, and that your business is fully compliant with all local and federal regulations.
QA & Custom rules
Boost your brand reputation with a site that’s consistent, high-quality, and functions as expected — and keep tabs on it in real time with fully automated, round-the-clock monitoring.
Designer & Developer Tools
Give the creators of your domain the tools to deliver an optimal digital experience from the minute coding starts, all the way through to deployment.
Content & Behavior Analytics
Understand how visitors are receiving your content and the responses it generates in order to make better targeted, more impactful decisions.
Journey & Funnel Analysis
Assess every step of your digital experience for strengths, weaknesses, and opportunities. Compare your efforts over time and iterate accordingly to continuously optimize your funnel.
Visitor Engagement & KPIs
Measure how your audience engages with your brand across a wide range of parameters, for an even more robust, informed view of how to influence their experience and actions they take.
Paid Search
Optimize paid search campaigns, streamline budget management, and enhance landing page performance by leveraging AI-powered insights and automated analysis.
Content Marketing
Leverage machine learning to make smarter SEO decisions and get AI-provided content suggestions to improve on-page engagement, sentiment, and conversions.
Competitive Research
Highlight opportunities based on market trends and competitor analysis that give you the edge to claim more digital real estate for yourself and outpace the leaders in your space.
Unified Search Insights
Consolidate paid and organic data for a holistic view that helps you pinpoint precisely how you can move the needle on the initiatives where it matters most.
Paid Social
View Facebook and LinkedIn ad performance and audience engagement data within a centralized dashboard to optimize ad spend, enhance campaign performance, and maximize ROI.
App Marketing (Coming Soon!)
Augment your visibility into the customer experience you offer with expanded insight across platforms for a more consistent, high-performing digital estate.
Your questions, answered
Website accessibility ensures that everyone, including people with disabilities, can easily use and interact with a website. This means designing and building websites so that all users, regardless of their abilities, can perceive, understand, navigate, and interact with the content.
Accessibility is important for several reasons, including:
- Legal Compliance: Many countries have laws that require websites to be accessible. Failing to meet these standards can lead to legal consequences, including fines and lawsuits.
- Ethical Responsibility: Everyone should have equal access to information and opportunities. Making websites accessible ensures inclusivity for people with disabilities.
- Business Benefits: Accessible websites attract more visitors, enhance customer satisfaction, and boost brand reputation. They also improve search engine rankings and increase overall usability for all users.
Siteimprove supports you on your journey to making your website accessible by focusing on four main steps:
- Identifying accessibility issues: Our software automatically scans your website to detect potential accessibility problems, ensuring you know what needs to be fixed.
- Prioritizing those issues: We help you focus on the most critical accessibility problems first, so you can address the most impactful issues promptly.
- Resolving problems: We’ll offer the guidance and tools to resolve identified issues, making it easier to implement necessary changes and improvements.
- Monitoring accessibility: You’ll have the tools to track your progress and ensure ongoing compliance, helping you maintain accessibility standards over time and adapt to any new regulations or guidelines.
Our automatic testing evaluates websites against the Web Content Accessibility Guidelines (WCAG 2.2), covering all levels of accessibility (A, AA, AAA) and ARIA standards. This, paired with additional testing against industry best practices, ensures a thorough assessment of your website's compliance with these key guidelines. We also employ Accessibility Conformance Testing (ACT) rules, an industry standard for testing WCAG coverage, to scan websites for accessibility issues.
Additionally, our manual testing is conducted by accessibility professionals who provide a detailed, human perspective on accessibility issues that automated tests might miss. By combining automated and manual testing methods, Siteimprove provides a comprehensive approach to assessing website accessibility, helping organizations achieve and maintain compliance with accessibility standards.