MARKETING ANALYTICS PLATFORM
The marketing analytics platform to prove impact and improve experience
Go beyond simple traffic metrics and connect your marketing activities to real business outcomes. Our platform gives you a comprehensive view of website traffic, user behavior, and on-page experience, allowing you to track campaign performance and understand content effectiveness. Prove the ROI of your marketing efforts quickly and easily.​
Trusted by data-driven marketing leaders globally
Struggling to connect your marketing efforts to your bottom line?
Your team is executing campaigns across multiple channels, but when it's time to report on performance, you're stuck in a maze of disconnected spreadsheets and fragmented data. You can show traffic, but you can't confidently attribute revenue to it or explain why results vary from one channel to the next.
Without visibility into real user behavior, you’re also left guessing where friction occurs. This makes it hard to justify your budget, optimize your strategy, and earn the trust of your leadership team.
Siteimprove provides the single source of truth you need to connect the dots. We move you beyond surface-level metrics, giving you a clear, unified view of the entire customer journey so you can finally demonstrate how marketing drives the business forward.
How Scotiabank improved their performance score by 90%
Managing 50 corporate websites and 16,000 webpages spanning 38 regions is no small feat. Within weeks, Scotiabank resolve major gaps within their digital strategy. Shared dashboards and detailed monthly reporting empowered them to optimize and improve their performance scores to above 90% in each category.
90%
improvement in performance scores
66%
time saving in dashboard setups
A unified platform for your entire team
Marketing leader
Confidently answer "What's the ROI?" with clear, credible reports that connect marketing spend to business outcomes and justify future investment.
Marketing manager
Get a comprehensive view of campaign performance across all channels. Track traffic and engagement, see where users drop off, and understand which sections keep them engaged so you can optimize content strategy and budget effectively.
Web analytics specialist
Move from data wrangler to strategic advisor by using a powerful, intuitive platform to uncover deep insights into user behavior and content effectiveness.
UX designer
See how users interact with page layouts and navigation. Spot frustration signals quickly, validate design decisions, and reduce usability issues that block conversions.
Marketing Analytics FAQs
GA4 is a powerful tool for measuring web traffic. Our platform is a comprehensive marketing analytics solution designed to help you make strategic decisions. We provide a more complete and unsampled dataset, deeper user behavior tools like heatmaps, and critically, we integrate analytics with our other platform capabilities. This allows you to not only see that a page has low traffic but also diagnose the SEO or accessibility issues causing the problem, all in one place.
Yes. Our platform currently uses a last-click attribution model, which attributes conversions to the final interaction in the customer journey. This gives you a clear understanding of which touchpoint ultimately drove the conversion.
No, it's designed for the entire marketing team. While powerful enough for a dedicated analyst, the intuitive interface and customizable dashboards make it easy for marketers and leaders to get the data they need without specialized technical knowledge. We also provide dedicated onboarding and support to ensure your team is set up for success.
Absolutely. The platform is built for flexibility. You can easily set up and track custom goals, events, and conversions that align directly with your specific business objectives, whether that's lead form submissions, e-commerce transactions, or downloads of a key piece of content.
Struggle detection automatically flags signs of friction in a user’s journey. You’ll see when visitors hit frustration points such as repeated rage clicks or excessive scrolling, so you can quickly identify pages that cause confusion or drop-offs.
Heatmaps and behavior maps show aggregated interactions across many users. Session replay shows the full journey of an individual visitor, highlighting clicks, scrolls, and frustration signals in real-time, so you can understand exactly how someone experienced your site.