ANALYTICS

Better conversion insights, made easy

Too much data, too little direction. Siteimprove.ai unifies analytics from all channels, paid, organic, website, social, into one marketer‑friendly platform. Get clear visibility into campaign ROI, visitor behavior, and high-impact opportunities, so decisions get smarter, faster.

Protecting the brand integrity of global leaders

You can’t improve what you can’t see.

Fragmented dashboards and siloed analytics leave you guessing. Without a full view of how users interact across content, channels, and campaigns, you can’t pinpoint where conversions are lost, which investments are misaligned, or how to link marketing to real business performance. That leads to wasted spend and no clear path to improve.

See behavior, content, and conversion in one view.

With Siteimprove.ai you can map visitor behavior, content engagement, and funnel performance in a single dashboard. No need for other tools. You’ll know exactly which pages engage and which paths convert.

Say goodbye to conversion blockers and hello to happier customers

Use journey and funnel analytics to pinpoint drop-offs and friction points. Heatmaps and engagement scores help you refine UX and content strategy so you can reduce bounce rates and improve visitor paths to conversion.

Unify your digital experience

Siteimprove.ai brings together web and app analytics in one place, so teams across marketing, product, and development can act on a shared view of user behavior. From screen taps to content clicks, you can understand how your customers move across your entire digital experience, and drive results everywhere your brand lives.

Tailored customer journeys unlock results

"Since the relaunch, we were able to quadruple traffic to our website and gain deep data-driven insights into the mechanics of content design, which will guide our digital marketing efforts moving forward."

Jörg Lothal

Senior Manager Corporate Communications

Intelligence & SEM at Merck

Read the case study

Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow.

Circular infographic illustrating the Siteimprove platform's four key areas: Accessibility (ensuring content is in compliance), Analytics (generating trackable data), SEO (ensuring content is found by people and AI), and Content Strategy (improving conversion with predictive insights). Arrows and user icons emphasize a continuous improvement cycle.

Web accessibility

Accessibility drives marketing performance. Siteimprove helps you build inclusive foundations that set you up for success.

Explore web accessibility

Mobile accessibility

Your mobile apps deserve the same level of accessibility and polish as your websites. With Siteimprove’s mobile testing tools, your team can identify and resolve issues early, with no source code or complex setup required.

Explore mobile accessibility

Marketing analytics

Go beyond simple traffic metrics and connect your marketing activities to real business outcomes. Get a comprehensive view of user behavior, track campaign performance, and understand content effectiveness. Prove the ROI of your marketing efforts quickly and easily.

Explore marketing analytics

Paid search analytics

Stop wasting your budget on underperforming campaigns. Siteimprove provides the deep analysis you need to optimize your Quality Score, improve landing page effectiveness, and make smarter decisions that increase conversions and lower your cost-per-acquisition.

Explore paid search analytics

App analytics

Get the full picture across your digital properties. Track and improve user engagement across both native apps and websites in one unified workspace, without juggling separate tools or data sources.

Explore app analytics

Technical SEO & auditing tools

Your content and brand investments are only as strong as your website's technical foundation. Our platform helps find, prioritize, and fix the critical technical errors that undermine rankings and erode user trust. It’s the best way to ensure that your marketing efforts deliver their full impact.

Explore technical SEO

SEO analytics & intelligence

Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.

Explore SEO analytics

Website auditing tool

Broken links, slow-loading pages, and simple typos erode customer trust and damage your brand. Our platform continuously audits your entire website for technical quality issues, so your team can find and fix the frustrating errors that stand between you and your customers.

Explore website auditing

Content strategy & planning platform

Stop creating content based on guesswork. Our platform transforms your content creation process, helping you build a predictable, high-performing content engine on a foundation of data-driven strategy.

Explore content strategy

Content optimization

Turn your content creators into SEO powerhouses with our SEO Intelligence Suite. Our platform provides real-time, data-driven feedback directly within the writing process, so your team can optimize every article for search performance before you ever hit "publish."

Explore content optimization

Content governance & brand compliance

Imagine it: Every piece of content perfectly reflects your brand standards. Our platform automates the enforcement of your brand, style, and legal policies, giving you a scalable way to maintain consistency and protect your brand's integrity across your entire digital presence while reducing manual review cycles and protecting brand integrity.

Explore content governance

A unified platform for your entire team

Marketing leader

Confidently answer "What's the ROI?" with clear, credible reports that connect marketing spend to business outcomes and justify future investment.

Marketing manager

Get a comprehensive view of campaign performance across all channels, allowing you to optimize your strategy and allocate budget effectively.

Web analytics specialist

Move from data wrangler to strategic advisor by using a powerful, intuitive platform to uncover deep insights into user behavior and content effectiveness.

A platform that scales with you

Effortless integration into your existing workflows

Connect Siteimprove.ai to your CMS, design systems, and dev environments with no major overhaul required. Our tools are designed to slot right into the platforms your teams already use, whether you're running accessibility checks in your codebase, optimizing content in your CMS, or managing PDFs at scale. Integrate once, and improve continuously.

Built to scale with your team and your ambitions

Whether you're managing one site or hundreds, Siteimprove.ai grows with you.

Siteimprove.ai helps you scale your accessibility and SEO efforts across websites, documents, and teams. As your program matures, our intelligent automation and insights grow with you.

Enterprise-grade data security

Your trust is our priority and your data is always protected.

Siteimprove.ai is built with enterprise-level data governance, encryption, and compliance standards. You can confidently adopt our tools knowing your data, content, and customer information remain secure every step of the way

Marketing analytics platform FAQs

GA4 is a powerful tool for measuring web traffic. Our platform is a comprehensive marketing analytics solution designed to help you make strategic decisions. We provide a more complete and unsampled dataset, deeper user behavior tools like heatmaps, and critically, we integrate analytics with our other platform capabilities. This allows you to not only see that a page has low traffic but also diagnose the SEO or accessibility issues causing the problem, all in one place.

Yes. Our platform currently uses a last-click attribution model, which attributes conversions to the final interaction in the customer journey. This gives you a clear understanding of which touchpoint ultimately drove the conversion.

No, it's designed for the entire marketing team. While powerful enough for a dedicated analyst, the intuitive interface and customizable dashboards make it easy for marketers and leaders to get the data they need without specialized technical knowledge. We also provide dedicated onboarding and support to ensure your team is set up for success.

Absolutely. The platform is built for flexibility. You can easily set up and track custom goals, events, and conversions that align directly with your specific business objectives, whether that's lead form submissions, e-commerce transactions, or downloads of a key piece of content.

Ready to prove the impact of your digital marketing?

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Better conversion insights, made easy​