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Content Governance
Maintaining brand identity: The key to consistent brand successYour brand identity is leaking. Right now. It's seeping through the cracks of your decentralized teams and that third-party agency that "totally gets your vision." It's inconsistent visuals and messag...
By Saphia Lanier
Mar 13, 2025
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Content Governance
How to measure brand consistency: key metrics and toolsFans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...
By Dennis Hammer
Mar 06, 2025
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Content Governance
The hidden costs of off-brand content: Why consistency is the new imperativeWhen you think of branding as a promise you make to your customers and prospects, it’s easy to see how it goes beyond the aesthetics of logos and color schemes. At every touch point, your audience is ...
By Allison McPhail
Feb 12, 2025
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Content Governance
No more playing brand copAre you a content manager tired of constantly chasing your team to stay on brand? Do you dream of a world where brand consistency isn't a struggle but a seamless part of your workflow? Then you need t...
By Stephen Jeske
Feb 11, 2025
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Content Governance
AI and open banking spawn more innovationWhen it comes to online banking, Australia is a trailblazer. According to the Australian Banking Association, as of 2022, 98.9 percent of banking transactions in the Land Down Under are made online or...
By Lane Baumeister
Aug 30, 2024
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Content Governance
Buyer beware: GA4 isn’t compliant with HIPAAIf there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice. The risks of GA4 ...
By Matthew Bebenek
Jul 09, 2024
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Content Governance
The balance between data privacy and personalized marketingHow we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and ...
By Kyra Kuik
Nov 25, 2021
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Content Governance
How to head off content ROTROT—or content files that are Redundant, Obsolete, and Trivial (ROT)—may sound a bit silly, but they can damage your website’s user experience and your government organization’s reputation. Because yo...
By Kyra Kuik
Nov 23, 2021
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Content Governance
How to deliver a more engaging, compliant financial services website with SiteimproveFinancial services have long been delivered through the physical branch. It was a way to meet the client, get to know them, and present information about products and services. Branches evolved to off...
By Kyra Kuik
Nov 23, 2021
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Content Governance
How to create a dashboard for your COVID-19 web pagesDepending on what type of organization you work for, it’s likely that you and your team are in crisis management mode. Or, at the very least, trying to collaborate while everyone works remotely. It’s ...
By Kyra Kuik
Nov 23, 2021
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Content Governance
What COVID-19 means for financial services websitesThe coronavirus pandemic has forced all industries to digitize at a shockingly fast pace. Unfortunately, the financial services sector had a longer way to go than other industries. A 2019 report publi...
By Kyra Kuik
Nov 23, 2021
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Content Governance
Financial organizations must adapt their data strategy to preserve customer trustThe COVID-19 pandemic is one of the greatest threats to customer trust in the financial services since the 2008 financial crisis. However, for those willing to adapt their data governance strategy and...
By Siteimprove Editorial Team
Nov 19, 2021